Job Description

**General Description:** **The Executive Director / Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan to support the brand's 5 indications. The role may expand to include early pipeline product initiatives. This position reports to the Vice President of US Hematology Marketing.** **Essential Functions of the job:** + **Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, media plans, customer segmentation and targeting.** + **Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership.** + **Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders.** + **Establish and maintain a productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging.** + **Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness.** + **Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans.** + **Ensure that all marketing activities conform to company guidelines and local laws.** + **Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings.** + **Contribute to the development of the annual operating plan and supervise and manage vendors to the approved promotional budget.** + **Coach and develop team members to achieve both business and individual objectives.** **Education Required:** + **BA/BS degree required, MA/MS/MBA or othe radvanced degree preferred.** **Qualifications:** **For the Executive Director level, we require a BS with 14 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.).** **For the Senior Director level, we require a BS with 12 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.).** **For both levels, we require the following:** + **8 + years of experience as a marketing leader in oncology with experience in heme malignancies strongly preferred. Experience working in CLL is preferred.** + **5 + years of people management experience.** + **Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements.** + **Experience in highly competitive markets.** + **Strong team player who can incorporate input from others and can generate consensus through inclusion.** + **Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.** + **Excellent interpersonal, oral and written communication skills.** + **Proven ability to grow and develop others.** **Supervisory Responsibilities:** + **Yes** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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